Wireframes
Video Experiences
Objective:
The video redesign was part of a larger project called Digital Replatforming that converted the entire TODAY.com site over to a new CMS, API and front end. The goal was to improve video clicks by creating an independent video page and exposing more video content to the viewer.
Process:
- Brainstormed with UX researcher on an open-ended user study
- Paired with other designers on ideation sketches
- Designed multiple video experiences using Sketch while maintaining visual consistency
- Evaluated and narrowed scope of features and consequent redesign due to time constraints
- Collaborated and paired with developers on the implementation of designs
Outcome:
With the launch of Digital Replatforming including the additional video experiences, video reached its highest levels of video clicks since May 2014 with mobile web starts doubling month to month.
During the project we faced many challenges. While continuing to advocate for the user with research data and proposed A/B tests, we had to cut important features and release un-refined design elements due to time restrictions and business priorities.
Months later we were able to refine the design elements and received positive feedback.
“Thanks for this work, team. Clean, elegant and refreshed – it all looks terrific!!!”
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