Experience
Design Lead
NBCNews Digital (Seattle, WA), formerly Msnbc Digital Network
October 2014 - Present
Responsible for communicating needs and progress with stakeholders. Managed 4 designers ensuring that the team hit all milestones for front end development.
Senior UX Designer
September 2006 - October 2014
Worked on the evolution of the TODAY.com brand since 2008. Spent a year and a half working with the TODAY.com editorial team in New York City in order to better comprehend their needs as well as to gain a deeper understanding of the type of content users enjoy. Designed a video rail for the TODAY.com cover that increased user interaction by 90% and increased video clicks by 15%.
Major Projects
- TODAY.com full site replatforming: project design lead, product/brand awareness, github project management, stakeholder communication to define requirements, HTML in templates to integrate with Backbone, defined SASS structure for optimized experience
- New TODAY.com Video experience: defined userflows, sketch wireframes, managing refinements with stakeholders, designed playlist consumption, designed for multiple experiences, working prototypes (HTML/CSS/JS), writing responsive design utilizing handlebar templates and media queries, front end development (HTML5/SASS)
- TODAY.com homepage: define business needs with stakeholders, photoshop designs, front end development (HTML/CSS)
- TODAY.com app: designs for iPhone/iPad/Android/Windows Phone, redline specs for iOS developers, front end development (CSS), asset creation
Visual Designer
CJ Design (Seattle, WA)
June 1999 - December 2007
Co-owner of CJ Design, worked successfully under tight deadlines to design and produce high-end products with the utmost attention to detail, professionalism and creativity.
Graphic Designer
Digital Print Services (Renton, WA)
August 2005 - September 2006
Handled various files from clients and prepared them for press. Responsible for converting all colors to CMYK format, converting type to outlines, checking quality of all images, and setting up multiple files. Typeset files for business cards and other forms of marketing materials. Ran 6color inkjet printer for output of large format posters and signs.
Senior Scanning Technician
Corbis Corporation (Seattle, WA)
July 1999 - November 2004
Converted various media to digital file format using Heidelberg and Eversmart high-end scanners. Worked to develop scanning procedures worldwide, organized meetings and authored scanning protocols for Corbis labs worldwide. Trained North American scanning technicians on these protocols in the Film Preservation Facility in Pennsylvania.
Skill Summary
Product Design
- Web Design + Development
- Visual Design
- Interaction Design
- App Design
- Rapid Prototyping
- Usability Testing
- Agile Development
Software
- Adobe Creative Suite
- Sketch
- Github
- Axure
- Visual Studio
- Mac and PC Platforms
Languages
- CSS3 / SASS
- HTML5
- Handlebars
- jQuery
Education
Seattle Central Community College
Graphic Design and Illustration
A.A.S. Degree - June 1998
Awards
2015 News Group Transformer Award
NBCNews Digital
"Phil Zepeda (News Group Technology), Julie White (News Group Technology) and David Corona (News Group Technology) were the architects behind the new homepage for Today.com – improving the user experience. In just one week since launch, the home page is 20% faster, more engaging (5% lower bounce rate) and has led to 15% more video views. And the technology powering the page is now incorporated into the digital platform so it can be used by all News Group businesses."
— Pat Fili (Comcast executive)
2011 & 2008 Peacock Awards
Msnbc Digital Network
Quarterly award given to recognize outstanding performance at msnbc