2015

current design in development

Previous Homepage designs

2013

2011

2008

TODAY.com homepage

Objective:
The NBC News Digital team wanted to increase video clicks for all properties. The TODAY.com goal was to redesign the video elements on their homepage.

Process:

• Collected user data from previous user studies
• Worked with stakeholders to define business needs
• Created and refined ideation sketches
• Built working prototype for stakeholder review
• Implemented approved design of cover and new video feature using HTML5 and CSS3
• Collaborated closely with team on page performance and overall experience

Outcome:
The re-design of the cover, including a fully responsive site, and the design of the new video rail feature increased user interaction by 90% and increased video clicks by 15%.

Over the years the TODAY digital team has made significant improvements to the TODAY.com cover. Each re-design was influenced by a growing user knowledge of the brand, UX research when available and A/B tests run in Dynamic Yield. 

LIVE link - TODAY.com Homepage